This is my new “You” blog. I have 4 blogs now - Him, You, Me, and It. These are the four things I write about and the four things that matter to me.

The “Him” blog is about faith, God, Jesus, and all that type of stuff. My purpose in life (at least for now) is to encourage, mentor, support, guide, shepherd, care for, understand, listen to, and pastor young men ages 15 to 25. This “Him” blog is for them and sometimes about them.

The “You” blog is about, well…, hopefully you. If you are a creative professional or organization - or some part of the arts - or passionate about the arts, then you might dig this blog. This is where I write about marketing and strategies to connect you with your fans.

The “Me” blog is probably too self-serving. It’s obviously where I write about me. It’s where I write about random personal thoughts and stories and observations.

The “It” blog is about digital and interactive technology. With Him, You, and Me out of the way, all that was left was “It”. “It” is the stuff that makes the “You” articles happen (ie, You + Marketing + Digital/Interactive Technology = Fans).

I decided to split everything into four blogs because most people will only want to read about one or two of the topics and not all four. It will hopefully enable you to just to subscribe to what you’re interested in - instead of being annoyed with the topics you don’t care about.

Please check in now and then to read from any or all of them and subscribe to one or more if you have room in your Google Reader or iGoogle page (or whatever other RSS feed reader you’re using). They should all be integrated with Facebook Connect soon too - making it easier to leave comments and share entries with your Facebook friends (that is, if you are a Facebook user - but then again, who isn’t these days).

I’m new on the Twitter bandwagon.  I haven’t quite gotten used to letting ‘followers’ know what I’m doing on a regular basis.  I never really thought anyone would care.  However, I’ve learned that I care a lot about what other tweets are twittering about.

I love hearing what Gerd Leonhard has to say ever since I read his book, The Future of Music.  I’ve since opted in to many of the various places he communicates - his blog, his Facebook group, his YouTube channel, his daily blog Twitter id, his personal Twitter id, and his email list (which he cancelled stating that email lists are dead!)  So, there I was catching up on some of his twitters (or whatever the little micro-blog post is supposed to be called), and one of his links pulled me into one of his full blog posts.  It was about the future of marketing.

The title said, “If you are into the Future of Marketing do yourself a favor and buy Seth Godin’s Meatball Sundae“.  You can read it for youself, but his comments made me want to have the book immediately.  I could have bought it from Gerd’s blog page (just like you can here! ha).  But I wanted it immediately, so I went to my local bookstore, Book People, and bought it - and devoured it.

So because of a Twitter, I bought a book - immediately.  But I bought it at a store and not online.  Maybe I’m abnormal in not buying online - or maybe I’m more impulsive than online shoppers because I want it faster than overnight.  This seems like an opportunity for brick and mortar book stores.

I was willing to take the risk that Book People (down the street from me) had the book.  But for people who want it now and aren’t sure if they should drive a ways to the bookstore, it seems like another widget is needed.  If I could type the name, author, or ISBN of any book and have it tell me the nearest physical stores where it is in stock and its price, I can decide if it is worth me getting it now.  I could even click a button to have it reserved at the front desk.

So Gerd’s Twitter helped me discover a book I loved, which helped the local bookstore Book People, which helped the publisher Penguin Group, which helped the author Seth Godin.  Amazon and Gerd missed out on any commissions from the transactions, but I continue to read everything Gerd has to say and I continue to spend a fortune at Amazon, so I guess its all still okay.